twitter best practices


The largest age demographic for Twitter users (28.9%) are between the ages of 25 and 35 years old. Twitter users are more likely to have a college degree and make a higher income than the general population.

A large majority of tweets come from a small minority of tweeters. The 10% of users who are most active in terms of tweeting are responsible for 80% of all tweets created by U.S. users. Therefore, most Twitter users don’t produce content. They only come to consume information.

Content Tips

Tweets can contain up to 280 characters, but being concise is in Twitter’s DNA. Aim to keep every Tweet focused on one specific message, rather than trying to communicate multiple ideas. If you have more to say, link out to your website or start a Tweet thread.

When appropriate, use humor in your tweets. Brands who use humor are retweeted and followed by more people.

When using hashtags, only use one to two per tweet and make sure the hashtags are relevant to the topic.

Tweets that ask followers to “Retweet” receive 12Xs higher Retweet rates than those that do not; yet, less than 1% of brands implement this strategy.


Bold images, GIFs, and videos add a touch of personality and increase results. Tweets with image links have engagement rates 2Xs higher than Tweets without image links. Twitter internal data revealed there is over 2 billion video views per day on this platform. And just like the copy, keep the video short (6-15 seconds is the sweet spot). When producing videos, keep in mind Twitter does have a 2:20 video length maximum if you wish to directly upload videos to the platform.